How Artificial Intelligence is Transforming Online Communication.

Artificial intelligence is the capability of a machine to imitate intelligent human behavior — the ability to make decisions, understand language, and evoke memories. The potential of artificial intelligence is huge and has been achieved over the last ten years due to machine learning and natural language processing (NLP) and deep learning technologies.

1. Chatbots and other Virtual Assistants

By providing AI chatbots, there is no doubt that every customer support system will find its use. It is hard to imagine with how ChatGPT and even Google Bard, how essentially there will be no human support for any client. As expected, with the use of these chatbots, there are quick replies, they work round the clock and there is minimal human effort which all increase customer experience ratings.

Thus, higher levels of communication have been made possible with the introduction of virtual assistants such as Siri, Alexa or Google Assistant. These are AI devices that respond to voice commands and as an outcome, help perform tasks of even sending messages on behalf of users enabling improvement in communication ease.

Using AI, users data can be retrieved and mode of communication adjusted to every individual which is ultra personalized communication. For example, in today’s email marketing campaigns, a few basic details of the recipient are analyzed by AI and a message tailored to their behavior and purchasing habits is generated. This advances engagement and conversion rates.